In Moorhead, Minnesota, the new Moorhead Public Library and Community Center opened on April 8 as part of The Loop, a vibrant mixed-use space developed by the City of Moorhead and the Lake Agassiz Regional Library. The Loop is the first opening in series of projects fulfilling a masterplan to remove a defunct shopping mall and parking lots, return to the city grid and create a new civic hub with adjacent park. Alongside JLG Architects and Miller Hull, Mayer/Reed worked with the client to create the facility brand, The Loop, named for the iconic walking loop that circles the upper level of the building, providing a place to walk during the harsh Midwest winter. Mayer/Reed designed the building identity, collection wayfinding and a two-story feature wall celebrating the community’s connection to the Red River.