Michael Reed Receives Highest Honor from Society for Experiential Graphic Design

MayerReed_MichaelReed_FSEGDMichael Reed, Mayer/Reed’s founding principal, was named SEGD Fellow during a June 11 event at the 2016 SEGD Conference in Seattle. Michael accepted the award with a presentation about his career path entitled, “Object, Symbol, Message: A Journey of Discovery & Search for Meaning.”

The SEGD Fellow award recognizes a designer for promoting the highest values in experiential graphic design and significantly contributing to the direction and growth of the field. Michael joins the ranks of just 37 others, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Sue Gould, David Gibson, Donald Meeker and Henry Beer.

In a follow-up SEGD article celebrating Michael’s career, he reflects on his legacy, “I have always wanted to design beautiful things, but learned that for this activity to be meaningful it had to move beyond arbitrariness. A client doesn’t ask you to design a beautiful thing. They ask you to solve a problem. They trust you to design something of beauty. Maybe my legacy is instilling in our staff that, if you are given this privilege and trust, you have the obligation to do the right thing. You have to do things that contribute and add value.”

Posted: Jun 22, 2016
Written by: Mayer/Reed
Posted June 22, 2016
Written by: Mayer/Reed
Categories: AWARDS  EVENTS 

“Revolution in the Landscape” Receives SEGD Merit Award

The Society for Experiential Design (SEGD) honored a collaboration of 7 design teams for Revolution in the Landscape: Re-experience the Halprin Fountains, a two-hour long 2014 Design Week Portland event.  The 2016 Merit Award in the public installations category was presented at the 2016 SEGD Conference in Seattle. The designers, led by SEGD Portland Chapter, created temporary installations along the Portland Open Space Sequence, designed by Lawrence Halprin and built between 1966 and 1970.sm_20141007_DesignWeek_133“Sometimes we forget what we have until someone shines a light on it. More of this kind of collaboration, please!” Juror comment

Project collaborators include: Mayer/Reed, Portland State University Graphic Design Department, Sticky Co, PNCA Animation Arts, Second Story, Stefan Lesueur, and Gamut Arts & Third Angle New Music. In total, 11 Honor Awards and 28 Merit Awards were chosen from among 371 submissions of experiential graphic design projects from around the world.SEGD-GDAP-WINNER-LOGO-2016

Posted: Jun 17, 2016
Written by: Mayer/Reed
Posted June 17, 2016
Written by: Mayer/Reed
Categories: AWARDS  EVENTS