Bicycle Tourism Gets a Boost in Oregon

Bicycle tourism is growing and generating “eye-opening” economic impact. Travel Oregon’s Bicycle Tourism Studio provides communities with planning and financial assistance to kick-start bicycle-based economic development. Mayer/Reed has been working with Travel Oregon to develop design strategies for bike and recreation-based place making, identity and wayfinding in places like Oakridge/West Fir, Mosier and Hood River.Bicycle Tourism signage Gorge HubsBicycle Tourism logo Gorge Hub

Recently we were commissioned to design a logo and style guide for the Gorge Hubs. These community-operated “rest stops” for hikers, bicyclists and recreationalists will provide support amenities while promoting exploration of local experiences. We dove deep to understand how to leverage the “hub” concept into a statewide program with coordinated marketing and signage applications. The logo creates an identity for welcome centers in 6 communities along the Historic Columbia River Highway and State Trail. The style guide addresses applications for signage, maps, print and digital media.

Exploring a New Angle

Here is a sneak peek at our pro bono design work for the 2015/2016 Season of Third Angle New Music.  This contemporary chamber music group launched its 31st season with a performance at the Alvar Aalto designed Mt. Angel Abbey Library on October 3rd and 4th.  Next up is the Reich-analia concert on January 30th with special guests Sō Percussion.

This season’s program design continues to explore the graphic representation of the intersection of new music, composition and collaboration across the dimensions of style, time and space in which the composers and performers are juxtaposed within the folding planes of a triangular grid.

2015-2016_Season Postcard_FINAL_Page_2
Posted: Nov 12, 2015
Written by: Michael Reed
Posted November 12, 2015
Written by: Michael Reed
Categories: PROJECTS 

MAX Orange Line East Segment Receives Highest Award from ASLA Oregon

Recognized for setting a new national model for light rail line design, the MAX Orange Line East Segment garnered the ASLA Oregon Chapter 2015 Design Awards top honor, the Award of Excellence. For this transportation infrastructure project, the jury appreciated the role of the landscape architects and a design approach that created a series of human-scaled spaces that weave into the communities. Mayer/Reed, Inc. and GreenWorks, PC, the two firms providing urban design and landscape architecture respectively, submitted the project jointly. ESA Vigil Agrimis provided wetlands and creek restoration on the project.
MAXOrangeLine_Tacoma19The Orange Line East Segment also received the People’s Choice Award, as selected by attendees of the awards ceremony held on October 23 at the Multnomah Athletic Club in Portland.

“The Award of Excellence was recognition that the jury considered deliberately. The criteria for this honor was established by the panel early in our discussions and adhered to strictly throughout the day. We established that the project should demonstrate the potential to have a profound and widespread impact, one that defines a cultural moment while setting a new standard. We believe the Max Orange Line project truly exhibits this potential—congratulations to this exceptional team and their exceptional effort.” Juror, Valerie Yaw, a principal at Bluegreen

Posted October 27, 2015
Written by: Mayer/Reed
Categories: AWARDS  PROJECTS 

Orange Line Opens – What a Ride!

OrangeLineOpeningCongratulations to TriMet on completing the MAX Orange Line! And what a ride it’s been! After years of planning and design involving multiple public agencies, communities and design professionals, the light rail line and Tillikum Crossing Bridge opened to public festivities on September 12.

Mayer/Reed is proud to be part of an effort that pushed the project beyond just moving commuters between Portland and Milwaukie, Oregon. TriMet’s commitment to an in-depth public process, bicycle and pedestrian connectivity, public art, sustainable design and high quality rider amenities allowed the design team’s response to weave the new line and its stations into the fabric of the neighborhoods along the 7.3 mile corridor.

Soon station areas will buzz with activity as people incorporate the new connections and community improvements into their daily lives. We look forward to seeing how this public transit infrastructure becomes a catalyst for economic vitality in the region!