Michael Reed Receives Highest Honor from Society for Experiential Graphic Design

MayerReed_MichaelReed_FSEGDMichael Reed, Mayer/Reed’s founding principal, was named SEGD Fellow during a June 11 event at the 2016 SEGD Conference in Seattle. Michael accepted the award with a presentation about his career path entitled, “Object, Symbol, Message: A Journey of Discovery & Search for Meaning.”

The SEGD Fellow award recognizes a designer for promoting the highest values in experiential graphic design and significantly contributing to the direction and growth of the field. Michael joins the ranks of just 37 others, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Sue Gould, David Gibson, Donald Meeker and Henry Beer.

In a follow-up SEGD article celebrating Michael’s career, he reflects on his legacy, “I have always wanted to design beautiful things, but learned that for this activity to be meaningful it had to move beyond arbitrariness. A client doesn’t ask you to design a beautiful thing. They ask you to solve a problem. They trust you to design something of beauty. Maybe my legacy is instilling in our staff that, if you are given this privilege and trust, you have the obligation to do the right thing. You have to do things that contribute and add value.”

Posted: Jun 22, 2016
Written by: Mayer/Reed
Posted June 22, 2016
Written by: Mayer/Reed
Categories: AWARDS  EVENTS 

“Revolution in the Landscape” Receives SEGD Merit Award

The Society for Experiential Design (SEGD) honored a collaboration of 7 design teams for Revolution in the Landscape: Re-experience the Halprin Fountains, a two-hour long 2014 Design Week Portland event.  The 2016 Merit Award in the public installations category was presented at the 2016 SEGD Conference in Seattle. The designers, led by SEGD Portland Chapter, created temporary installations along the Portland Open Space Sequence, designed by Lawrence Halprin and built between 1966 and 1970.sm_20141007_DesignWeek_133“Sometimes we forget what we have until someone shines a light on it. More of this kind of collaboration, please!” Juror comment

Project collaborators include: Mayer/Reed, Portland State University Graphic Design Department, Sticky Co, PNCA Animation Arts, Second Story, Stefan Lesueur, and Gamut Arts & Third Angle New Music. In total, 11 Honor Awards and 28 Merit Awards were chosen from among 371 submissions of experiential graphic design projects from around the world.SEGD-GDAP-WINNER-LOGO-2016

Posted: Jun 17, 2016
Written by: Mayer/Reed
Posted June 17, 2016
Written by: Mayer/Reed
Categories: AWARDS  EVENTS 

Snøhetta Exhibition at the Center for Architecture in Portland

On display now at the Center for Architecture in Portland, Oregon, is an inspiring view into the design processes of Snøhetta, the internationally renowned design firm partnering with Mayer/Reed on the Willamette Falls Riverwalk and the James Beard Public Market.20160413_214014
With an emphasis on studio culture and design philosophy, Snøhetta: People, Process, Projects, is Snohetta’s first full-scale exhibit in the U.S. on view through June 30, 2016, with a public reception on First Thursday, June 2nd from 5:30-9:00 pm.

Re-imagining Portland’s Central Eastside as a River District

I recently presented in a discussion forum called “Central Eastside: Beyond Taking Sides” at Bora Architects during Design Week. I took this opportunity to depict an idea that I’ve thought about for decades.

Imagine the future Central Eastside Industrial District (CEID) as a very different place than it is today. While preserving it as primarily an employment-driven sector of the city, envision a place that’s more active and better connected to the river as it once was before construction of the I-5 freeway. Imagine a place where people walk down locally connected streets through the commercial, industrial, neighborhood areas to the river.

Aerial Illustration of the Existing CEID – The existing Central Eastside is cut off from the Willamette River by the I-5 freeway (shown in red.) Presently, viaduct loop ramps occupy entire blocks east at the MLK and Grand couplet. Public open space is shown in green; new development blocks are shown in blue.

I’m not a transportation planner; I am coming at this idea wholly from an urban design and land-use perspective. This much is clear to me: it may be feasible to expand and unlock the potential of the CEID with more development parcels by replacing the interstate freeway with a local, on-grade high-capacity street. Only then can we re-establish surface streets that will enable greater local connectivity and eliminate the spaghetti of ramps and undeveloped land in our central city.

Aerial Illustration of the CEID as a River District – A multi-modal, high capacity boulevard may be a viable alternative to the freeway.

East-west surface streets connect to this new on-grade boulevard. Morrison and Hawthorne Bridges’ viaducts come to grade after they fly over the boulevard and railroad, similar to Portland’s Lovejoy ramp at the foot of the Broadway Bridge. This vision recaptures land for both expanded riverfront park and approximately 24 blocks of private development. Mixed-use development blocks adjacent to the bridges yield potential for a more active commercial waterfront; more generous open space pairs well with the Esplanade. Perhaps northbound traffic could be accommodated on the lower deck of the Marquam Bridge with southbound traffic on a new lower deck if it can be designed to meet marine clearances set by the Tilikum Crossing.

And the Marquam’s existing upper deck? Retrofit it as an incredible linear park called, “Portland’s Higher Line Trail!”

When Mayer/Reed was designing the Eastbank Esplanade before its opening in 2001, people asked whether the project was really worth doing until the freeway was removed. I would respond by saying that we as a city would never demand alternatives to I-5 until we provided this important public access to the river. Only then would people truly understand the value of our waterfront.

Fifteen years later, I feel it’s finally time to put more thought into transportation and land use alternatives for the future. Let’s seriously consider multi-modal transportation links along with more blocks in the CEID for growth, job creation, and connectivity to the river.

Two Case Studies:
Harbor Drive / Governor Tom McCall Waterfront Park, Portland, OR
In 1968 Harbor Drive was the main thoroughfare in downtown Portland. Photo: City of Portland (OR) Archives, A2000-006.199
Waterfront Park, Portland
Now the popular waterfront park is the site of numerous festivals and enjoyed as Portland’s “front yard.” Photo: Steve Morgan

In the 1970s, Portland became known as a visionary city by replacing Harbor Drive freeway with Gov. Tom McCall Waterfront Park and Naito Parkway. In fact, this move has been frequently cited as a milestone in urban planning. Meanwhile, the 1960s era I-5 cut off the CEID, complicated bridge connections and made local access more difficult. Over time, the CEID became disconnected and seemed to lose its soul.

The Embarcadero, San Francisco, CA
Prior to the earthquake in 1989, the city’s waterfront was dominated by an elevated freeway similar to Portland’s I-5 and Seattle’s Alaska Way. Source: A Freeway-Free San Francisco
Today’s Embarcadero provides the framework for a vibrant, walkable waterfront. Photo: JaGa

A large earthquake allowed San Francisco to re-imagine the freeway rimming its frontage on the bay. When all the debris was cleared and infrastructure put into place, an entirely new waterfront emerged. Now the on-grade Embarcadero provides multi-modal transportation links and a character-defining, pedestrian-friendly street that features historic buildings, parks and an active waterfront.

Posted: May 12, 2016
Written by: Carol Mayer-Reed, FASLA
Posted May 12, 2016
Written by: Carol Mayer-Reed, FASLA