Reimagining Downtown Portland: What Comes Next? 

Building on the momentum of this spring’s Streets of Possibility event, I helped organize a workshop on June 13 to brainstorm tangible ideas for the future of downtown Portland, Oregon. Nearly 40 urban designers and creative thinkers gathered with tracing paper, markers and optimism—ready to reimagine downtown’s street network and its connections to the Willamette riverfront.  

A large map of downtown Portland is laid on a work table with trace paper over it. A group of urban designers gather with Mayer/Reed Associate Principal Shannon Simms, using markers to brainstorm ideas for new street connections in downtown Portland.

As one of the event organizers, I designed maps and created prompts to spark ideas and nudge the creative process. We asked big questions and proposed bold ideas: Why not this? What about that? Could it look like this? The ideas flowed as freely as our markers until late afternoon. 

Downtown Portland is undergoing transformation. It won’t return to what it was, nor should it. Our challenge, rather, is to help shape what it will become. Over 40% of downtown Portland’s land lies in the public realm of streets. Waterfront Park is an enormous, underutilized asset most of the year with untapped potential for connection, culture and community. This exercise helped us envision downtown as one of Portland’s neighborhoods—more than a place to just work or visit; a place to stay, play and simply be. 

Image on the left shows designers huddled over a large work table. They are pointing and using markers on trace paper to brainstorm new ideas for street connections in downtown Portland.

Real change requires action. Coming together to share ideas and see new perspectives is critical to our city’s path forward. Thank you to Randy Gragg and Will Smith of the PDX Design Collaborative for opening the doors of the JK Gill Building to host the workshop and the designers who showed up eager to sketch, discuss and push each other to think bigger and more inclusively.  

The day wrapped up with a happy hour open to the broader community and even more voices contributed to the dialogue. One seasoned participant remarked, “This is the way we used to do it”—a compliment that reminded us we’re returning to a civic culture where urban design is visionary, not reactive. Follow-up conversations are happening, and we’ll share a summary of the workshop to ensure the thinking can live on and inspire action at all levels. We invite everyone—elected leaders, civic organizations, business owners, residents—to keep imagining. Because Portland’s next chapter is unwritten, and together, we can shape it. 

Lighting Up Portland’s Smallest Park 

For the 2025 Portland Winter Light Festival (PDXWLF), Mayer/Reed returned to a tiny place that holds a very big spot in our hearts: Mill Ends Park. Inspired by festival’s theme, “A Light for Tomorrow: A Technicolor Future,” we set out to imagine a bright future for this charming patch of green in the middle of Naito Parkway. 

Our installation, “Chasing Rainbows,” transformed Mill Ends Park into a glowing beacon of light — a celebration of history, imagination, and a bit of leprechaun mischief. Perched atop the park’s concrete base, the faceted acrylic structure shimmered in technicolor hues, catching the eyes of curious passersby. But the real magic revealed itself when visitors peered into the kaleidoscopic portal. There, hidden in plain sight, sparkled an infinity of gold coins — our playful nod to the legend that started it all.

From start to finish, this project offered valuable takeaways. Knowing we would need to build it ourselves, we were challenged to bridge creativity with in-house constructability. Throughout design and fabrication, the diverse backgrounds and talents of our team shined; we leaned on individuals’ carpentry skills, their backgrounds in architecture and industrial design, and of course tapped into our wealth of knowledge in landscape architecture and experiential graphics. Along the way, we encountered — and solved — plenty of design puzzles and experimented with new tools. It was energizing to step outside the usual workflow and make things with our hands. 

The 2025 PDXWLF drew hundreds of thousands of visitors to downtown Portland and across the city. We were thrilled to be part of the magic — sharing our glowing tribute to Mill Ends Park and seeing the joy it sparked. It was a reminder that art, light and a little imagination can brighten even the coldest nights. 

City of Possibility

Join us in exploring the past, present and future of Portland. City of Possibility explores the ongoing legacy of Portland’s built environment as seen through architectural models. The model exhibition and related events are happening citywide January 31–March 27, 2025.  

We are a proud sponsor and participant of City of Possibility. Look for a Mayer/Reed project on display at the model exhibition at the J.K. Gill Building. Principal Emeritus Carol Mayer-Reed, FASLA, is presenting at Portland’s Next Horizon on February 2, and Associate Principal Shannon Simms, ASLA, is speaking at Streets of Possibility on February 24. 

Check out the many opportunities to get involved

Posted January 30, 2025
Written by: Mayer/Reed
Categories: COMMUNITY  EVENTS 

Chasing Rainbows

The Portland Winter Light Festival (PDXWLF) returns for its 10th anniversary, lighting up the cold winter nights February 7 – 15, 2025. This year, Mayer/Reed is shedding a light on the World’s Smallest Park with our installation, Chasing Rainbows

Chasing Rainbows is a celebration of the history of Mill Ends Park and an exploration of its future. In 1946, journalist Dick Fagan gazed out his office window and envisioned a leprechaun colony inhabiting a hole meant for a utility pole – sparking a newspaper column, a Guinness World Record and decades of lore.  

We see a future where the end of the rainbow is found, right here at Mill Ends Park. Housed within a technicolor beacon glowing softly in the night, a kaleidoscopic portal reveals an infinite treasure hidden in plain sight. Peer inside for a glimmer of what lies within. Can you see the unseeable? 

You’ll find Chasing Rainbows illuminated nightly during PDXWLF 2025 from 6pm-10pm. 

Posted January 27, 2025
Written by: Mayer/Reed
Categories: COMMUNITY  EVENTS