Bicycle tourism is growing and generating “eye-opening” economic impact. Travel Oregon’s Bicycle Tourism Studio provides communities with planning and financial assistance to kick-start bicycle-based economic development. Mayer/Reed has been working with Travel Oregon to develop design strategies for bike and recreation-based place making, identity and wayfinding in places like Oakridge/West Fir, Mosier and Hood River.
Recently we were commissioned to design a logo and style guide for the Gorge Hubs. These community-operated “rest stops” for hikers, bicyclists and recreationalists will provide support amenities while promoting exploration of local experiences. We dove deep to understand how to leverage the “hub” concept into a statewide program with coordinated marketing and signage applications. The logo creates an identity for welcome centers in 6 communities along the Historic Columbia River Highway and State Trail. The style guide addresses applications for signage, maps, print and digital media.
Here is a sneak peek at our pro bono design work for the 2015/2016 Season of Third Angle New Music. This contemporary chamber music group launched its 31st season with a performance at the Alvar Aalto designed Mt. Angel Abbey Library on October 3rd and 4th. Next up is the Reich-analia concert on January 30th with special guests Sō Percussion.
This season’s program design continues to explore the graphic representation of the intersection of new music, composition and collaboration across the dimensions of style, time and space in which the composers and performers are juxtaposed within the folding planes of a triangular grid.
Mayer/Reed was one of three finalists who submitted designs for the countdown clock recently installed in Pioneer Courthouse Square as the promotional centerpiece for the 2016 IAAF World Indoor Track & Field Championships, March 17-20, 2016. Our concept combined art, technology and craft as an expression of Portland, the world-class event and celebration.
The digital display used for the countdown clock is vertically oriented in a dramatic waterfall configuration, embedded in an internally-illuminated, translucent conical form, emblematic of Mt. Hood and re-imagined as a veil of watery lightness supported by a javelin shaped wooden mast. Led by Mayer/Reed, the design was a collaboration with Nancy Cheng, associate professor of architecture at the University of Oregon, whose work with digital fabrication processes to generate screens for filtering light inspired the design of the translucent cladding.
The logo concept materialized out of two workshops at our studio with Third Angle New Music’s staff and marketing committee. The first workshop explored Third Angle’s core attributes, mission, aspirations and value to the community. At the second workshop each participant was asked to pull 5 favorites from a wall of inspirational images and to explain why their selections were meaningful and relevant to Third Angle. From these exercises emerged a logo concept that represents the intersection of new music, composition and collaboration across the dimensions of style, time and space.The logo design is based on overlaying the name Third Angle on a three dimensional tetrahedron grid. This folded topographic plane of triangles is inspired by the facade of one of the Chinese pavilions at the Shanghai World Expo that I saw during Third Angle’s first trip to China for the Beijing International Music Festival. Third Angle’s story and history is embedded in the new logo.
Original artwork was created using a piece of paper printed with the words Third Angle that was then folded and photographed, again and again. A final digital version emerged that met the range of application demands. A brand statement, tagline and graphic application standards were developed to bring the new identity to life.Michael Reed serves on Third Angle’s Board of Directors.