- Visual Communications
Mayer/Reed collaborated with the ZGF Architects interiors group who designed the thematic images, patterns and color palette. Based on research that children have a strong affinity for imagery found in the natural world, regionally‐inspired palettes of color, pattern and imagery are used to celebrate the geographic diversity of the Oregon and Washington areas served by the hospital. Each floor features an animal found in its region that repeats throughout in a variety of materials, and appearing in unexpected places.
The pure white sign system, accented by color in the bouncing balls containing directional arrows, pictograms and reveals at sign edges, is a counterpoint to the vibrant surroundings. Soft curving forms in the interior design and sign system were translated to the freestanding information kiosks. Corian was selected as the base material for its formability as well as its non-porous, hygienic properties. The kiosks were heat-formed with complex curves and bisected at various heights by kaleidoscopic lenses that contain colorful patterns.
Also included is a donor recognition program that incorporates playful, spirograph patterns pulled from the building finishes throughout the building.