- Visual Communications
- 2014 AIA Honor Award for Interior Architecture
The Odegaard Undergraduate Library was re-imagined, transforming an outmoded building for a 21st century learning experience. The wayfinding strategy encourages students to unlock the knowledge within the library walls though a collaboration of interior design, signage and integral architectural graphics. Mayer/Reed worked closely with the Miller Hull architectural design team for a seamless concept. The new interior plaza features red-orange color-coding to identify activity areas. As students enter the library, zones are clearly identified by services, such as “scan,” screen printed on the face of wood slats at each activity wall. At the printer station, “CREATE” emerges from behind wood slats – like an idea emerging from the pages of a book. Upon closer inspection, the visitor discovers the pattern within the letterforms consists of more words; a string of facts, quotes, and narratives representing the library patron processing book content into new ideas.