- Product Design
- Visual Communications
MacDonald Ave Landmarks - Mayer/Reed
This project explores how the physical nature of the city was dramatically transformed in response to the population growth of over 200,000 people during the warship manufacturing years. It is part of the Rosie the Riveter World War II Homefront National Historic Park interpretive project in the City of Richmond. The project is also in conjunction with a phased 19-block streetscape improvement project.
Sculptural markers are designed to emulate curving ship propellers which display site specific interpretive stories about Richmond’s changing history. Historical sites are augmented with cast iron inscription panels inset in the sidewalks. Inscription panels display historical and contemporary Richmond resident quotes which add a personal “voice” to the project.