- Visual Communications
- Oregon Daily Journal of Commerce Top Projects, Third Place Public Buildings more than $50 million, 2011
The Eugene Water and Electric Board (EWEB) relocated their service operations to a new 40-acre site in 2011. Working with the architectural team, Mayer/Reed designed the site identity, all site and building signage, interior graphic enhancements and LEED educational signage.
The service yard required easily spotted signs that would stand out amid the visually busy mix of trucks and equipment. Inspired by the visual language of a service yard, the design team reinterpreted the corporate standard Helvetica font into a stencil version to create a distinct character for the signage program.
The stencil concept is applied to acrylic interior signs and wall murals for graphic continuity. Bright, color-coded murals mark cross circulation corridors to department entries and wrap into the central corridor, which can be seen from a distance.