Kathy Fry Begins Term as SEGD President

As a passionate advocate for the fields of visual communications and experiential graphic design, Mayer/Reed Principal, Kathy Fry, is driven to create opportunities for designers and to promote the values of community placemaking and design excellence. With her recent appointment to President of SEGD, the Society for Experiential Graphic Design, she plans to deepen the organization’s commitment to inclusive design practices, equitable access to design careers, a new web presence and the annual conference – this year in Portland, Oregon.

SEGD is a global multi-disciplinary association for professionals who plan, design and build experiences that connect people to place. The community of over 2,200 members from 35 countries includes graphic, information, media, interaction, exhibition and industrial designers; fabricators; architects; technology integrators; brand strategists; wayfinding specialists; students and teachers.

Read Kathy’s welcome letter and learn more about SEGD at www.segd.org

Improvements at OSU Reser Stadium Kick Off with a Bang

On Friday morning January 7, the aging west grandstand of Oregon State University’s Reser Stadium in Corvallis came down in a dramatic implosion. From our home offices, Mayer/Reed and countless others watched the event safely via live-streamed video, as the 3.5 second planned implosion made way for $153 million improvements. The demolition of the 1967 grandstand marks a pivotal moment in the project, the final phase of stadium upgrades which began two decades ago.

Completing Reser Stadium” is a design-build project led by Hoffman Construction, Populous and SRG Partnership that will modernize the facility and provide a first-class fan experience with expanded amenities and open circulation. A welcome center for prospective students and their families and a student wellness and urgent care clinic complete the multi-use program.

Mayer/Reed’s site planning establishes a new arrival sequence, pedestrian promenade and a west side entry plaza to support year-round activity. The design will enhance the arrival experience as fans gather and enter the stadium. The firm’s signage design completes the identity and wayfinding program from previous updates through this final phase of improvements.

This project is the culmination of Mayer/Reed’s 20 years of collaboration on the stadium upgrades which began with the feasibility master plan followed by three prior phases of modernization. The firm’s additional work in the OSU athletic district includes the Sports Performance Center, a parking garage and the Beth Ray Center for Academic Support.

The completed Reser Stadium Westside is expected to open by fall 2023. Go Beavs!

Image 1: Still from OSU video, Image 2: Rendering of Reser West Side

Posted: Jan 11, 2022
Written by: Mayer/Reed
Posted January 11, 2022
Written by: Mayer/Reed
Categories: PROJECTS