- Visual Communications
Prometheus specializes in the development and management of high quality multi-family residential properties in the San Francisco Bay Area, Pacific Northwest and Southern California. To complement the company’s “I Am Home” brand, Mayer/Reed developed signage design standards for use throughout their diverse portfolio of properties.
The standards establish elements of uniformity and elements of distinction to create a signage family that is adaptable to each site. The minimalist approach provides consistent form and typography yet adaptability to a range of property types, architectural styles and geographic variables. A color palette reflects site and regional influences with custom patterns adding dimension. The standards, which responds to jurisdictional requirements, address sign size, format, placement, installation, illumination and fabrication details.
Mayer/Reed is utilizing the standards to implement signage at Prometheus properties.