The logo concept materialized out of two workshops at our studio with Third Angle New Music’s staff and marketing committee. The first workshop explored Third Angle’s core attributes, mission, aspirations and value to the community. At the second workshop each participant was asked to pull 5 favorites from a wall of inspirational images and to explain why their selections were meaningful and relevant to Third Angle. From these exercises emerged a logo concept that represents the intersection of new music, composition and collaboration across the dimensions of style, time and space.The logo design is based on overlaying the name Third Angle on a three dimensional tetrahedron grid. This folded topographic plane of triangles is inspired by the facade of one of the Chinese pavilions at the Shanghai World Expo that I saw during Third Angle’s first trip to China for the Beijing International Music Festival. Third Angle’s story and history is embedded in the new logo.
Original artwork was created using a piece of paper printed with the words Third Angle that was then folded and photographed, again and again. A final digital version emerged that met the range of application demands. A brand statement, tagline and graphic application standards were developed to bring the new identity to life.Michael Reed serves on Third Angle’s Board of Directors.
Landscape architects at Mayer/Reed volunteered “hands on” time last week, applying elbow grease into pruning shrubs and trees of the two courtyards at Bud Clark Commons, a non-profit center providing services to the homeless. The Day Center and Men’s Shelter courtyards get intensive use everyday. While we don’t normally maintain the landscapes that we’ve designed, returning to sites after installation is time well spent to see if the spaces are being used in all the ways we anticipated.
Mayer/Reed congratulates Michael Abbate for his election to the 2013 Class of Fellows for the American Society of Landscape Architects. Mike was inducted on Monday, Nov. 18 at the annual meeting held in Boston, MA. As Director of Portland Parks and Recreation, he is an accomplished landscape architect whose work has encompassed both public and private sectors. We truly appreciate Mike’s special insights into the importance of public spaces and the value of design.
I love to ride my bike. I commute every day, I’ve raced for years (and won) and so for me and a core group at Mayer/Reed every month is Bike Commute Challenge month. That’s just how we roll. Sure, we do the official challenge, but I mainly use it as opportunity to send an unsolicited and over-the-top email about the virtues of cycling. That gentle reminder and a promise of cookies usually gets a few of the less inclined to pump up the old tires.And so out march all of the bikes with their proud owners. Some of us have carbon fiber bikes, others ride electric bikes or bikes with warn-out knobby tires. Other bikes are retro classic racers and there is one much-beloved yard sale “gem.” All the different bikes at Mayer/Reed underscore the different personalities that play through the firm in a magically cohesive way.
Cycling is also a terrific way to see our city and region. I think it is the best way actually. Each of us at Mayer/Reed takes great personal pride in our work and cycling is a wonderful way to keep tabs our projects. This isn’t just during construction mind you—we are invested for the long haul. For this reason many of us find cycling is the best way to go. That is just how we roll.